As we wrap up our 11th year in business, it’s natural to reflect on what has changed. While the flexibility and efficiency of on-demand training has remained in high demand for years—and will always be a vital tool for compliance—we’ve observed a powerful shift: the demand for high-quality, live, high-touch training is beginning to also surge..
This return to the classroom, even virtually, is more than a trend; it’s a recognition of the human element that some learners require to master the complex, ever-shifting landscape of the cannabis industry.
The Limitations of Self-Paced Learning
While on-demand modules excel at delivering consistent information and ticking the compliance box, they have inherent limitations when dealing with ambiguity and human interaction. In a highly regulated and rapidly evolving industry like cannabis, confusion with on-demand is possible.
This is where live training earns its value:
- Real-Time Clarity: When a new regulation is released or a complex scenario arises (like the hemp beverage debate), a live instructor can provide immediate answers and clarify nuances that a pre-recorded video cannot.
- Meaningful Interaction: The ability to participate in discussions, share “stories from the street,” and engage in role-playing scenarios is invaluable. This active participation strengthens retention and builds essential critical thinking skills.
- Accountability and Focus: A scheduled live session creates a structured environment, combating the common pitfalls of self-paced training like rushing through modules or multitasking.
The Investment in “High-Touch” Experience
The increasing demand for a “live person” reflects a desire for a more meaningful learning experience. Customers are telling us that for compliance training to stick and change behavior, some learners needs are:
- Facilitated, Not Just Played: A live facilitator can adjust the pace, focus on state-specific issues, and address the specific risks facing that day’s group.
- A Collaborative Space: Live virtual classrooms allow employees to interact with peers and the instructor, fostering a sense of community and shared expertise that is crucial for a unified team culture.
After 11 years, our key reflection is this: Technology gives us efficiency, AND live, high-touch training gives us expertise. We are excited to see the industry prioritizing this level of depth and engagement as we move into the new year.
