Who is this webinar for?

• Anyone working into the cannabis industry who would like to increase their market value and brand differentiation
• People currently working in the industry who would like to be a contribution to their neighborhood and community

We’ll be discussing:

• Why cannabis businesses should do good
• How they can become a community asset
• What demonstrating community outreach does for your bottom line

Webinar Takeaways:

1. Being a good neighbor isn’t about having or sharing excess capital (hint: it starts with listening and ends in mutual benefit)
2. Big or small, OG or new start-up, license holder or ancillary, everyone in the cannabis sector can do good. Examples from others in the field – how they did it and what we’ve learned.
3. Tools for building smart CSR:  know the risks and rewards of community partnership and unlock the potential of social responsibility.
4. Repeat after me: impact, measure, review, revise. How to capture ROI on your CSR.
5. FAQs and first steps: getting started on your CSR.

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